How To Build A Brand On The Internet

Sir George D Beauchamp was the father of electric guitars. He was the oldest electric guitar manufacturer in the industry. When he started manufacturing guitars he realized that his last name was not catchy enough for the brand to sell. He needed a catchy name that would make his brand sell. He chose his best friend and partner’s name Rickenbacker for the purpose. He had chosen Ro-Pat-In Corporation and Electro String for his brand earlier.Rickenbacker was a very famous surname back then. Sir George felt that choosing such a famous name for his brand would do good for his struggling business. He was absolutely correct. The name he chose eighty years back has become a legacy today. It is synonymous to ingenuity and class. It has become symbolic to music and several artists across the globeBrand Names with a DifferenceA brand name can make or break a business. Goldstar was one of the world’s leaders in making high quality home appliances. It was South Korea’s second largest exporter in the category. GoldStar stood apart from the rest of the category in several ways. It symbolized unattainable grandeur, superiority and high brand values. It stood apart from the rest of the brands because it made high quality products at very economical prices.There was a huge financial crisis in Asia in 1995. The sales of the company saw a huge decline. The company lost a major chunk of its market to newer companies who offered products at a lesser price. The company did not get deterred due to the downfall. They revised their branding strategy, renamed their company “lucky goldstar” and relaunched themselves into the market with a huge bang. The shortened brand name “LG” sounds more appealing and classier than its predecessor. It recreated a space for itself on the international market. LG maintains that their rebranding strategy was not designed to make a place on the market. They wanted to launch into the western markets too.Brands and AssociationsBranding is like creating a personality from scratch. You are responsible for giving it a face, a personality, a behaviour etc. the personality you give to a brand becomes something that people will remember the brand by. There are times when the graphic designer plays a very crucial role in creating the brand. The name, logo, colour scheme etc play a vital role in forming the brand. Firstly it is important for you to choose the kind of image you would like your brand to portray.If you use a sans-serif font for your logo, you will portray a formal, upscale image which is suitable if you are into manufacturing or some upmarket services. Designer, ornate fonts are normally associated with designers or the wedding industry. If you use curly, bubbly types then you are a young brand. Neon Green is a colour that is typically associated with web services.Branding OnlineThe internet has become a very cheap method of marketing. Almost all brands today have an online presence. As a result of which, you need to have a very catchy name or a logo that stands apart from the crowd. Since online branding is not restricted to a particular geographic location, your name and logo should have a global appeal. Do not use names which are in a regional language. People normally don’t remember names that don’t mean anything to them. Use English preferably. It is a universal language. Do not use any such symbology that might hurt the religious sentiments of any particular caste or society.BrandverbingBrandverbing is something that has had mixed opinions from several marketing experts over the years. Some experts feel that brandverbing makes the brand a part and parcel of our day to day language. Brand recall is higher if the brand is successfully brandverbed. Till about ten years back, marketers rejected the idea completely. They did not give any specific reason for doing so. Brandverbing is an age old practise. It was not created intentionally by some clever marketer. It has evolved over the years. The consumers are solely responsible for creating the culture of brandverbing.One of the most popular examples of brandverbing are “just Google it!” instead of saying look for specific information on Google, people just take the shorter way out.Lennon is symbolic to the western rock and roll world. His name has become a symbolic brand “Lennonized it” is another way of saying that you sang something the rock and roll way. Brandverbing is good only when it is created over a period of time. The popular search engine Bing paid an American crime show huge amounts of money to displace Google as a popular brandverb. It failed in doing so.Word of Mouth Marketing using BrandverbingBrandverbing works wonders when it comes to word of mouth marketing. Word of mouth is probably the oldest known form of marketing where people relied on old loyal customers to promote their products or services. Brand experts always recommend names that are attractive and easy to remember. They also prefer shorter names to long complicated ones. No brand has ever been successful without proper word of mouth marketing. No matter how big a brand is, it needs its share of word of mouth publicity. Negative publicity can really bring a brand down. Brandverbing and word of mouth marketing always go hand in hand.Having Humorous Brand NamesBrandverbing can be deceptive. It does not succeed in all cases. One in ten brands succeeds in this marketing strategy. Another great way of making your brand a huge success is to use humour in the brand name itself. The comic element of the brand makes people remember the name. Hundreds of brands across the globe try funny, witty names for their brands. In California itself, there are over sixty brands that use the humour element. Some of the most famous brands among them are Escape from New York Pizza and 99 Bottles of Beer on the Wall.

Online Education – An Internet Education & Course Checklist

If you’ve chosen to go to college via an online education distance learning program, there are a few things you’ll want to know before getting started. This listing should be considered as a general guide on the subject and not as a replacement for the guidelines provided by the university that supports the online education program that you’ll be participating in.Online Education Courses are Just as ‘Real’ as ‘Real’ CollegeFor some reason, many students that are beginning a distance learning education get the idea that it’s not “real” college, so it doesn’t matter if they do the coursework on time, pass the exams, etc. This is just as common in adults who are returning to school after a lapse in education as it is in young students who are fresh out of high school. This type of attitude is a recipe for failure in any educational program. Remember that it is your time and your money that is going into this; you want to be sure that you get everything you can out of it.School Supplies are Your ResponsibilityIf you were attending a traditional university you’d expect to pay for your books, pens, paper, and other products necessary for your education. It is no different when attending online education courses. The supplies are different; you’ll need a computer, internet access (preferably broadband), email, and specific software to complete your online courses. In most cases these are all things that you’ll be required to supply yourself. If you do find a college that is offering to give you a PC, you’ll probably want to double check their accreditation or start having your email sent to [email protected] because you’ve found yourself a fly-by-night university.Financial Aid is Available for Those Who QualifyMany students miss out on college because they believe they can’t afford it. Perhaps their parents were unwilling or unable to pay for college yet they made too much money for the student to qualify for aid. Then, as older adults, they do not continue their education because they still believe they can’t afford it. Remember that students in online education programs from accredited schools can qualify for many of the same grants that they would in on-campus programs. Don’t miss your opportunity because you think you can’t afford to pay for your online education.To view our recommended sources for online education and
degrees, visit us here Recommended Sources For Online Education [http://www.ezerk.com/articulos.php?category=47].

Social Network Marketing – What Network Marketing Professionals Need To Know

Social Network Marketing is a term we are going to be hearing a lot as Social Media and Network Marketing are drawn together. Network marketing has always been a social experience, so what’s the big deal? Social networking is the big deal and it is going to get much, much bigger.Studies not so long ago indicated that the 500 million plus Facebook users didn’t pay much attention to the Facebook ads. It was thought that people go to Facebook to hangout with friends and not much more. However, that may be changing. The fastest growing user group on Facebook are women in the 55 – 65 age group.Yes, these are the same women that make 80% of the family buying decision. Turns out that currently the majority of Facebooks advertising revenues are from casual gaming promoters. Why? The users of casual games (FarmVille, Mafia Wars) are women.A recent PopCap study showed that 55 percent of all social gamers in the U.S. are women. The average age of the women users is 48. Interestingly, 46 percent of American social gamers are 50 or older while only 6 percent of all social gamers are age 21 or younger. So, it appears the kids aren’t playing the Facebook games as much as the women who just happen to be the target of most advertisers.Why is this such good news for network marketers? Since women make up approximately 85% of the distributor force it would seem that a lot of our new distributors are on Facebook and other social media sites waiting for us to contact them.How do we contact them? Advertising? Not on your life. Social media marketing is about communicating, not advertising. Recent studies have shown that while 78% of consumers trust peer recommendations only 14% trust advertisements. That brings us back to the question, how do you contact them?Obviously, if consumers want peer recommendations the trick is going to be how to get them to listen to your recommendations. The key is to establish a Web presence that establishes you as a peer and an expert.Networking presentations were once dominated by presentations that brought forth an emotional response. There was the saying that “people hear your music not your words.” In fact, scientific studies indicate that an audience is influenced 7% by your content, 38% by your vocal presentation and 55% by your visual presence. The keys to great presentation were your tonality and your enthusiasm.How do we make inspiring presentation using social media? Sincerity. Yep, there it is again, you have to be real. You must be authentic and transparent. Presentations using social media are not a filled with emotional triggers. For a social media product launch when you are filling a specific need by providing specific product you may be able to be effective by using hard sell and emotional triggers. However, using social media to find compatible business partners requires that you build a relationship.Sure you have webinars, product presentations and meetings over the Internet, however, they are just extensions of your relationship building. These events are not what creates a social network marketing organization. The important elements to creating your online social network marketing organization are the social media funnels you develop to encourage people to want to find out more about you and ultimately join you or purchase what you have to offer.Your social network marketing matrix consists of your Facebook site, twitter account, YouTube channel, blog, website, newsletter and/or capture page. You are creating a funnel that will pre-qualify your business partners. By the way, the pre-qualifying goes both ways. Your potential partners are using the elements of your social network marketing matrix to determine if they want to get to know you better and possibly become your business partner.Do you need all of these elements to integrate social media into you network marketing business plan? Yes. It takes some time to set things up properly, however, once your funnels are in place you will have the tools to build an online home based business social networking organization that is yours and will last.

Education in 50 Years: A Futurist’s Perspective

Education is an important tool that is applied in the contemporary world to succeed. The word education means ‘to bring up’. Education provides the basic knowledge that makes a human a human. Since the start of human history people have been learning and educating. People in the past struggled very much to get education. Education has progressed from that time. In the present time only educated people can get success in the world. Without education success is impossible.Education helps an individual to live a respectful life. Educated people are more helpful in the progress of a country. It is playing an important role in the economic and social prosperity. Career wise, education is the foundation of developing individuals by providing knowledge regarding humanity all over the world. Individuals in the society acquire new approaches in life that build opinions on the economical and social life. Education enables the society to interpret the world around them rightly, innovating to new ways and means that conform to their environment.Contrary to the ways of getting education in the past, now a day’s getting education is easy. New technologies, books and many other things have made it easy to get education.According to my perspective education in the future will be even much advanced than the past and present. With the advancement of science and technology education in the future will be very wonder full. The internet is playing an important role in getting education and it will be of great help in the future. In the future everything will be connected with the internet. Smartphones, tablets, laptops, computers and everything today that is helping in getting education will be much more upgraded. In the next 50 years we will be able to open any book while sitting at home with just a gesture of hand. Instead of LCDs or screens everything will be projected in front of us with the help of holographic technology. Even the children’s of 1-3 years of age which are not able to go to school will learn many new things with this technology at home.Like there are always two faces of a picture, one is bright while other is dark in the same way there are two ways the education in next fifty years can go. Education in the next fifty years may become very easy because everything will be in a student’s reach while sitting at home. There will be no need to carry big and heavy bags to school and colleges. And because of the advancement in science and technology all the lessons and lectures will be provided online. But there may arise many problems due to this. Students will become very lazy and inactive and many problems will surround them due to their inactivity. They will get everything while sitting at home which will distort their health.The education in next 50 years may become a little difficult for students because new ideas and discovery’s are being made and students are forced to study all that in a very little age so it becomes a burden on them to understand everything but it will be beneficial for them because for getting something you have to lose something. In the whole world, there are many countries which include developed and developing countries. The education system after 50 years will be different in both. It will be really good in developed countries but in developing countries it will not be that much advances because the countries are way back in the field of science and technology. In next fifty years system of education in school, colleges and universities will totally be changed. Studies will become very easy. Science and technology will play an important role in future education but it will not reduce the importance of teacher. A teacher is the main guide in the whole life of a student. He guides them and makes them well disciplined and educated and in the future also teacher will play an important role in the career building of a student. Even if the students will be able to get knowledge from advance resources like internet, still they will need a teacher. Teachers will educate them in school, colleges and universities in a proper way. The role of a teacher in the life a student can’t be neglected.A teacher is also considered as a “spiritual father” of a student. A student can learn all the knowledge of the world but he can’t understand it without the aid of a teacher. Without a teacher, students will get distracted and get involved in other activities. They will become manner less and their interest for seeking education will die out. The advance technology will also help teacher to convey his teachings in a better way to the students. There is a golden saying:-”Get knowledge from a child’s cradle till grave”Role of a teacher in the life of a student in the next fifty years will remain the same as it is in present. As education makes a student well-mannered and well-disciplined so a student of future will also be well mannered and disciplined. He will respect his elders and his teachers. He will follow the right path.In next fifty years the life of a student will also be changed completely. Now a day, students have a very tough routine. They go to school in morning, from school to tuition and again have to study at home. Their whole day is spent in this routine and they don’t have time for themselves. In future the students will not have to do that much hard work because it is bad for their health and education means to bring up not to bring down. In present days the illiteracy rate is very high. Many children in many countries of the world do not go to school but in future all this would be changed and every child will get education because getting education is the right of every one. System of education in the next fifty years will also be improved as compared to today.In short, whatever the configuration of an education of future might be technology will play an important role in it. With technology teachers will also play an important role in educating the students. If all the teachers are well educated then they will play a better role and with the coordination of a teacher and new technology the students of future will be the best and they will take their nation or country to the peaks of progress.

S&P 500 Rallies As U.S. Dollar Pulls Back Towards Weekly Lows

Key Insights
The strong pullback in the U.S. dollar provided significant support to stocks.
Treasury yields have pulled back after touching new highs, which served as an additional positive catalyst for S&P 500.
A move above 3730 will push S&P 500 towards the resistance level at 3760.
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Pfizer Rallies After Announcing A Huge Price Hike For Its COVID-19 Vaccines
S&P 500 is currently trying to settle above 3730 as traders’ appetite for risk is growing. The U.S. dollar has recently gained strong downside momentum as the BoJ intervened to stop the rally in USD/JPY. Weaker U.S. dollar is bullish for stocks as it increases profits of multinational companies and makes U.S. equities cheaper for foreign investors.

The leading oil services company Schlumberger is up by 9% after beating analyst estimates on both earnings and revenue. Schlumberger’s peers Baker Hughes and Halliburton have also enjoyed strong support today.

Vaccine makers Pfizer and Moderna gained strong upside momentum after Pfizer announced that it will raise the price of its coronavirus vaccine to $110 – $130 per shot.

Biggest losers today include Verizon and Twitter. Verizon is down by 5% despite beating analyst estimates on both earnings and revenue. Subscriber numbers missed estimates, and traders pushed the stock to multi-year lows.

Twitter stock moved towards the $50 level as the U.S. may conduct a security review of Musk’s purchase of the company.

From a big picture point of view, today’s rebound is broad, and most market segments are moving higher. Treasury yields have started to move lower after testing new highs, providing additional support to S&P 500. It looks that some traders are ready to bet that Fed will be less hawkish than previously expected.

S&P 500 Tests Resistance At 3730

S&P 500 has recently managed to get above the 20 EMA and is trying to settle above the resistance at 3730. RSI is in the moderate territory, and there is plenty of room to gain additional upside momentum in case the right catalysts emerge.

If S&P 500 manages to settle above 3730, it will head towards the next resistance level at 3760. A successful test of this level will push S&P 500 towards the next resistance at October highs at 3805. The 50 EMA is located in the nearby, so S&P 500 will likely face strong resistance above the 3800 level.

On the support side, the previous resistance at 3700 will likely serve as the first support level for S&P 500. In case S&P 500 declines below this level, it will move towards the next support level at 3675. A move below 3675 will push S&P 500 towards the support at 3640.

SPDN: An Inexpensive Way To Profit When The S&P 500 Falls

Summary
SPDN is not the largest or oldest way to short the S&P 500, but it’s a solid choice.
This ETF uses a variety of financial instruments to target a return opposite that of the S&P 500 Index.
SPDN’s 0.49% Expense Ratio is nearly half that of the larger, longer-tenured -1x Inverse S&P 500 ETF.
Details aside, the potential continuation of the equity bear market makes single-inverse ETFs an investment segment investor should be familiar with.
We rate SPDN a Strong Buy because we believe the risks of a continued bear market greatly outweigh the possibility of a quick return to a bull market.
Put a gear stick into R position, (Reverse).
Birdlkportfolio

By Rob Isbitts

Summary
The S&P 500 is in a bear market, and we don’t see a quick-fix. Many investors assume the only way to navigate a potentially long-term bear market is to hide in cash, day-trade or “just hang in there” while the bear takes their retirement nest egg.

The Direxion Daily S&P 500® Bear 1X ETF (NYSEARCA:SPDN) is one of a class of single-inverse ETFs that allow investors to profit from down moves in the stock market.

SPDN is an unleveraged, liquid, low-cost way to either try to hedge an equity portfolio, profit from a decline in the S&P 500, or both. We rate it a Strong Buy, given our concern about the intermediate-term outlook for the global equity market.

Strategy
SPDN keeps it simple. If the S&P 500 goes up by X%, it should go down by X%. The opposite is also expected.

Proprietary ETF Grades
Offense/Defense: Defense

Segment: Inverse Equity

Sub-Segment: Inverse S&P 500

Correlation (vs. S&P 500): Very High (inverse)

Expected Volatility (vs. S&P 500): Similar (but opposite)

Holding Analysis
SPDN does not rely on shorting individual stocks in the S&P 500. Instead, the managers typically use a combination of futures, swaps and other derivative instruments to create a portfolio that consistently aims to deliver the opposite of what the S&P 500 does.

Strengths
SPDN is a fairly “no-frills” way to do what many investors probably wished they could do during the first 9 months of 2022 and in past bear markets: find something that goes up when the “market” goes down. After all, bonds are not the answer they used to be, commodities like gold have, shall we say, lost their luster. And moving to cash creates the issue of making two correct timing decisions, when to get in and when to get out. SPDN and its single-inverse ETF brethren offer a liquid tool to use in a variety of ways, depending on what a particular investor wants to achieve.

Weaknesses
The weakness of any inverse ETF is that it does the opposite of what the market does, when the market goes up. So, even in bear markets when the broader market trend is down, sharp bear market rallies (or any rallies for that matter) in the S&P 500 will cause SPDN to drop as much as the market goes up.

Opportunities
While inverse ETFs have a reputation in some circles as nothing more than day-trading vehicles, our own experience with them is, pardon the pun, exactly the opposite! We encourage investors to try to better-understand single inverse ETFs like SPDN. While traders tend to gravitate to leveraged inverse ETFs (which actually are day-trading tools), we believe that in an extended bear market, SPDN and its ilk could be a game-saver for many portfolios.

Threats
SPDN and most other single inverse ETFs are vulnerable to a sustained rise in the price of the index it aims to deliver the inverse of. But that threat of loss in a rising market means that when an investor considers SPDN, they should also have a game plan for how and when they will deploy this unique portfolio weapon.

Proprietary Technical Ratings
Short-Term Rating (next 3 months): Strong Buy

Long-Term Rating (next 12 months): Buy

Conclusions
ETF Quality Opinion
SPDN does what it aims to do, and has done so for over 6 years now. For a while, it was largely-ignored, given the existence of a similar ETF that has been around much longer. But the more tenured SPDN has become, the more attractive it looks as an alternative.

ETF Investment Opinion

SPDN is rated Strong Buy because the S&P 500 continues to look as vulnerable to further decline. And, while the market bottomed in mid-June, rallied, then waffled since that time, our proprietary macro market indicators all point to much greater risk of a major decline from this level than a fast return to bull market glory. Thus, SPDN is at best a way to exploit and attack the bear, and at worst a hedge on an otherwise equity-laden portfolio.

S&P 500 Biotech Giant Vertex Leads 5 Stocks Showing Strength

Your stocks to watch for the week ahead are Cheniere Energy (LNG), S&P 500 biotech giant Vertex Pharmaceuticals (VRTX), Cardinal Health (CAH), Steel Dynamics (STLD) and Genuine Parts (GPC).

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While the market remains in correction, with analysts and investors wary of an economic downturn, these five stocks are worth adding to watchlists. S&P 500 medical giants Vertex and Cardinal Health have been holding up, as health-care related plays tend to do well in down markets.

Steel Dynamics and Genuine Parts are both coming off strong earnings as both the steel and auto parts industries report optimistic outlooks. Meanwhile, Cheniere Energy saw sales boom in the second quarter as demand in Europe for natural gas continues to grow.

Major indexes have been making rally attempts with the Dow Jones and S&P 500 testing weekly support on Friday. With market uncertainty, investors should be ready for follow-through day breakouts and keep an eye on these stocks.

Cheniere Energy, Cardinal Health and VRTX stock are all on IBD Leaderboard.

Cheniere Energy Stock
LNG shares rose 1.1% to 175.79 during Friday’s market trading. On the week, the stock advanced 3.1%, not from highs, bouncing from its 21-day and 10-week lines earlier in the week.

Cheniere Energy has been consolidating since mid-September, but needs another week to forge a proper base, with a potential 182.72 buy point formed on Aug. 10.

Houston-based Cheniere Energy was IBD Stock Of The Day on Thursday, as the largest U.S. producer of liquefied natural gas eyes strong demand in Europe.

Even though natural gas prices are plunging in the U.S. and Europe, investors still see strong LNG demand for Cheniere and others.

The U.K. government confirmed last week that it is in talks for an LNG purchase agreement with a number of companies, including Cheniere.

In the first half of 2021, less than 40% of Cheniere’s cargoes of LNG landed in Europe. That jumped to more than 70% through this year’s second quarter, even as the company ramped up new export capacity. The urgency of Europe’s natural gas shortage only intensified last month. That is when an explosion disabled the Nord Stream 1 pipeline from Russia that had once supplied 40% of the European Union’s natural gas.

In Q2, sales increased 165% to $8 billion and LNG earned $2.90 per share, up from a net loss of $1.30 per share in Q2 2021. The company will report Q3 earnings Nov. 3, with investors seeing booming profits for the next few quarters.

Cheniere Energy has a Composite Rating of 84. It has a 98 Relative Strength Rating, an exclusive IBD Stock Checkup gauge for share price movement with a 1 to 99 score. The rating shows how a stock’s performance over the last 52 weeks holds up against all the other stocks in IBD’s database. The EPS rating is 41.

Vertex Stock
VRTX stock jumped 3.4% to 300 on Friday, rebounding from a test of its 50-day moving average. Shares climbed 2.2% for the week. Vertex stock has formed a tight flat base with an official buy point of 306.05, according to MarketSmith analysis.

The stock has remained consistent over recent weeks, while the relative strength line has trended higher. The RS line tracks a stock’s performance vs. the S&P 500 index.

Vertex Q3 earnings are on due Oct. 27. Analysts see EPS edging up 1% to $3.61 per share with sales increasing 16% to $2.2 billion, according to FactSet.

The Boston-based global biotech company dominates the cystic fibrosis treatment market. Vertex also has other products in late-stage clinical development that target sickle cell disease, Type 1 diabetes and certain genetically caused kidney diseases. That includes a gene-editing partnership with Crispr Therapeutics (CRSP).

In early August, Vertex reported better-than-expected second-quarter results and raised full-year sales targets.

S&P 500 stock Vertex ranks second in the Medical-Biomed/Biotech industry group. VRTX has a 99 Composite Rating. Its Relative Strength Rating is 94 and its EPS Rating is 99.

CRISPR Stocks: Will Concerns Over Risk Inhibit Gene-Editing Cures?

Cardinal Health Stock
CAH stock advanced 3.2% to 73.03 Friday, clearing a 71.22 buy point from a shallow cup-with-handle base and hitting a record high. But volume was light on the breakout. CAH stock leapt 7.3% for the week.

Cardinal Health stock’s relative strength line has also been trending up for months.

The cup-with-handle base is part of a base-on-base pattern, forming just above a cup base cleared on Aug. 11.

Cardinal Health, based in Dublin, Ohio, offers a wide assortment of health care services and medical supplies to hospitals, labs, pharmacies and long-term care facilities. The company reports that it serves around 90% of hospitals and 60,000 pharmacies in the U.S.

S&P 500 stock Cardinal Health will report Q1 2023 earnings on Nov. 4. Analysts forecast earnings falling 26% to 96 cents per share. Sales are expected to increase 10% to $48.3 billion, according to FactSet.

Cardinal Health stock ranks first in the Medical-Wholesale Drug/Supplies industry group, ahead of McKesson (MCK), which is also showing positive action. CAH stock has a 94 Composite Rating out of 99. It has a 97 Relative Strength Rating and an EPS rating of 73.

Steel Dynamics Stock
STLD shares shot up 8.5% to 92.92 on Friday and soared 19% on the week, coming off a Steel Dynamics earnings beat Wednesday night.

Shares blasted above an 88.72 consolidation buy point Friday after clearing a trendline Thursday. STLD stock is 17% above its 50-day line, definitely extended from that key average.

Steel Dynamics’ latest consolidation could be seen as part of a larger base going back six months.

Steel Dynamics topped Q3 earnings views with EPS rising 10% to $5.46 while revenue grew 11% to $5.65 billion. The steel producer’s outlook is optimistic despite weaker flat rolled steel pricing. STLD reports its order activity and backlogs remain solid.

The Fort Wayne, Indiana-based company is among the largest producers of carbon steel products in the U.S. It engages in metal recycling operations along with steel fabrication and produces myriad steel products.

How Millett Grew Steel Dynamics From A Three Employee Business

STLD stock ranks first in the Steel-Producers industry group. STLD stock has a 96 Composite Rating out of 99. It has a 90 Relative Strength Rating, an exclusive IBD Stock Checkup gauge for share-price movement that tops at 99. The rating shows how a stock’s performance over the last 52 weeks holds up against all the other stocks in IBD’s database. The EPS rating is 98.

Genuine Parts Stock
GPC stock gained 2.8% to 162.35 Friday after the company topped earnings views with its Q3 results on Thursday. For the week GPC advanced 5.1% as the stock held its 50-day line and is in a flat base.

GPC has an official 165.09 flat-base buy point after a three-week rally, according to MarketSmith analysis.

The relative strength line for Genuine Parts stock has rallied sharply to highs over the past several months.

On Thursday, the Atlanta-based auto parts company raised its full-year guidance on growth across its automotive and industrial sales.

Genuine Parts earnings per share advanced 19% to $2.23 and revenue grew 18% to $5.675 billion in Q3. GPC’s full-year guidance is now calling for EPS of $8.05-$8.15, up from $7.80-$7.95. The company now forecasts revenue growth of 15%-16%, up from the earlier 12%-14%.

During the Covid pandemic, supply chain constraints caused a major upheaval in the auto industry, sending prices for new and used cars to record levels. This has made consumers more likely to hang on to their existing vehicles for longer, driving mileage higher and boosting demand for auto replacement parts.

Fellow auto stocks O’Reilly Auto Parts (ORLY) and AutoZone (AZO) have also rallied near buy points amid the struggling market. O’Reilly reports on Oct. 26.

IBD ranks Genuine Parts first in the Retail/Wholesale-Auto Parts industry group. GPC stock has a 96 Composite Rating. Its Relative Strength Rating is 94 and it has an EPS Rating of 89.

Shoe Repairs And Several Other Things When I Was 7

Shoe Repairs And Several Other Things When I Was 7
My Dad repaired most of our shoes believe it or not, I can hardly believe it myself now. With 7 pairs of shoes always needing repairs I think he was quite clever to learn how to “Keep us in shoe Leather” to coin a phrase!

He bought several different sizes of cast iron cobbler’s “lasts”. Last, the old English “Laest” meaning footprint. Lasts were holding devices shaped like a human foot. I have no idea where he would have bought the shoe leather. Only that it was a beautiful creamy, shiny colour and the smell was lovely.

But I do remember our shoes turned upside down on and fitted into these lasts, my Dad cutting the leather around the shape of the shoe, and then hammering nails, into the leather shape. Sometimes we’d feel one or 2 of those nails poking through the insides of our shoes, but our dad always fixed it.

Hiking and Swimming Galas
Dad was a very outdoorsy type, unlike my mother, who was probably too busy indoors. She also enjoyed the peace and quiet when he took us off for the day!

Anyway, he often took us hiking in the mountains where we’d have a picnic of sandwiches and flasks of tea. And more often than not we went by steam train.

We loved poking our heads out of the window until our eyes hurt like mad from a blast of soot blowing back from the engine. But sore, bloodshot eyes never dampened our enthusiasm.

Dad was an avid swimmer and water polo player, and he used to take us to swimming galas, as they were called back then. He often took part in these galas. And again we always travelled by steam train.

Rowing Over To Ireland’s Eye
That’s what we did back then, we had to go by rowboat, the only way to get to Ireland’s eye, which is 15 minutes from mainland Howth. From there we could see Malahide, Lambay Island and Howth Head of course. These days you can take a Round Trip Cruise on a small cruise ship!

But we thoroughly enjoyed rowing and once there we couldn’t wait to climb the rocks, and have a swim. We picnicked and watched the friendly seals doing their thing and showing off.

Not to mention all kinds of birdlife including the Puffin.The Martello Tower was also interesting but a bit dangerous to attempt entering. I’m getting lost in the past as I write, and have to drag myself back to the present.

Fun Outings with The camera Club
Dad was also a very keen amateur photographer, and was a member of a camera Club. There were many Sunday photography outings and along with us came other kids of the members of the club.

And we always had great fun while the adults busied themselves taking photos of everything and anything, it seemed to us. Dad was so serious about his photography that he set up a dark room where he developed and printed his photographs.

All black and white at the time. He and his camera club entered many of their favourites in exhibitions throughout Europe. I’m quite proud to say that many cups and medals were won by Dad. They have been shared amongst all his grandchildren which I find quite special.

He liked taking portraits of us kids too, mostly when we were in a state of untidiness, usually during play. Dad always preferred the natural look of messy hair and clothes in the photos of his children.

US Markets in green on Friday; Dow 30 up over 345 points, Nasdaq Composite, S&P 500 up nearly 1%

US Markets were trading in the green on Friday with Dow 30 trading at 30,678.80, up by 1.14%. While S&P 500 was trading at 3,701.66, up by 0.98% and Nasdaq Composite 10,690.60 was also up by 0.71 per cent

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US Markets in green on Friday; Dow 30 up over 345 points, Nasdaq Composite, S&P 500 up nearly 1%
Earlier today, Indian stock markets ended the week on a winning note. It was the sixth straight gains for equity markets. Source: Reuters
US Markets were trading in the green on Friday with Dow 30 trading at 30,678.80, up by 345.25 points or1.14 per cent. While S&P 500 was trading at 3,701.66, up by 35.88 points or 0.98 per cent and Nasdaq Composite 10,690.60 was also up 75.75 points or 0.71 per cent. A Reuters report said that today’s strength was on the back of a report which said the Federal Reserve will likely debate on signaling plans for a smaller interest rate hike in December, reversing declines set off by social media firms after Snap Inc’s ad warning.

Source: Comex

Nasdaq Top Gainers and Losers

Source: Nasdaq

Earlier today, Indian stock markets ended the week on a winning note. It was the sixth straight gains for equity markets. The BSE Sensex ended at 59,307.15, up by 104.25 points or 0.18 per cent from the Thursday closing level. Meanwhile, the Nifty50 index closed at 17,590.00, higher by 26.05 points or 0.15 per cent. In the 30-share Sensex, 13 stocks gained while the remaining 17 ended on the losing side. In the 50-stock Nifty50, 21 stocks advanced while 29 declined.

Alternative Financing Vs. Venture Capital: Which Option Is Best for Boosting Working Capital?

There are several potential financing options available to cash-strapped businesses that need a healthy dose of working capital. A bank loan or line of credit is often the first option that owners think of – and for businesses that qualify, this may be the best option.

In today’s uncertain business, economic and regulatory environment, qualifying for a bank loan can be difficult – especially for start-up companies and those that have experienced any type of financial difficulty. Sometimes, owners of businesses that don’t qualify for a bank loan decide that seeking venture capital or bringing on equity investors are other viable options.

But are they really? While there are some potential benefits to bringing venture capital and so-called “angel” investors into your business, there are drawbacks as well. Unfortunately, owners sometimes don’t think about these drawbacks until the ink has dried on a contract with a venture capitalist or angel investor – and it’s too late to back out of the deal.

Different Types of Financing

One problem with bringing in equity investors to help provide a working capital boost is that working capital and equity are really two different types of financing.

Working capital – or the money that is used to pay business expenses incurred during the time lag until cash from sales (or accounts receivable) is collected – is short-term in nature, so it should be financed via a short-term financing tool. Equity, however, should generally be used to finance rapid growth, business expansion, acquisitions or the purchase of long-term assets, which are defined as assets that are repaid over more than one 12-month business cycle.

But the biggest drawback to bringing equity investors into your business is a potential loss of control. When you sell equity (or shares) in your business to venture capitalists or angels, you are giving up a percentage of ownership in your business, and you may be doing so at an inopportune time. With this dilution of ownership most often comes a loss of control over some or all of the most important business decisions that must be made.

Sometimes, owners are enticed to sell equity by the fact that there is little (if any) out-of-pocket expense. Unlike debt financing, you don’t usually pay interest with equity financing. The equity investor gains its return via the ownership stake gained in your business. But the long-term “cost” of selling equity is always much higher than the short-term cost of debt, in terms of both actual cash cost as well as soft costs like the loss of control and stewardship of your company and the potential future value of the ownership shares that are sold.

Alternative Financing Solutions

But what if your business needs working capital and you don’t qualify for a bank loan or line of credit? Alternative financing solutions are often appropriate for injecting working capital into businesses in this situation. Three of the most common types of alternative financing used by such businesses are:

1. Full-Service Factoring – Businesses sell outstanding accounts receivable on an ongoing basis to a commercial finance (or factoring) company at a discount. The factoring company then manages the receivable until it is paid. Factoring is a well-established and accepted method of temporary alternative finance that is especially well-suited for rapidly growing companies and those with customer concentrations.

2. Accounts Receivable (A/R) Financing – A/R financing is an ideal solution for companies that are not yet bankable but have a stable financial condition and a more diverse customer base. Here, the business provides details on all accounts receivable and pledges those assets as collateral. The proceeds of those receivables are sent to a lockbox while the finance company calculates a borrowing base to determine the amount the company can borrow. When the borrower needs money, it makes an advance request and the finance company advances money using a percentage of the accounts receivable.

3. Asset-Based Lending (ABL) – This is a credit facility secured by all of a company’s assets, which may include A/R, equipment and inventory. Unlike with factoring, the business continues to manage and collect its own receivables and submits collateral reports on an ongoing basis to the finance company, which will review and periodically audit the reports.

In addition to providing working capital and enabling owners to maintain business control, alternative financing may provide other benefits as well:

It’s easy to determine the exact cost of financing and obtain an increase.
Professional collateral management can be included depending on the facility type and the lender.
Real-time, online interactive reporting is often available.
It may provide the business with access to more capital.
It’s flexible – financing ebbs and flows with the business’ needs.
It’s important to note that there are some circumstances in which equity is a viable and attractive financing solution. This is especially true in cases of business expansion and acquisition and new product launches – these are capital needs that are not generally well suited to debt financing. However, equity is not usually the appropriate financing solution to solve a working capital problem or help plug a cash-flow gap.

A Precious Commodity

Remember that business equity is a precious commodity that should only be considered under the right circumstances and at the right time. When equity financing is sought, ideally this should be done at a time when the company has good growth prospects and a significant cash need for this growth. Ideally, majority ownership (and thus, absolute control) should remain with the company founder(s).

Alternative financing solutions like factoring, A/R financing and ABL can provide the working capital boost many cash-strapped businesses that don’t qualify for bank financing need – without diluting ownership and possibly giving up business control at an inopportune time for the owner. If and when these companies become bankable later, it’s often an easy transition to a traditional bank line of credit. Your banker may be able to refer you to a commercial finance company that can offer the right type of alternative financing solution for your particular situation.

Taking the time to understand all the different financing options available to your business, and the pros and cons of each, is the best way to make sure you choose the best option for your business. The use of alternative financing can help your company grow without diluting your ownership. After all, it’s your business – shouldn’t you keep as much of it as possible?